In the course of the next 2 to 3 years, a 3-phase campaign in cooperation with an advertising agency is to lead to intensive public relations work under the heading “Prohibition of violence in education”. From the previous implementation experiences of an intensive campaign phase in 2019 and 2020, as well as a reduced and focussed campaign continuation in 2021 and 2022, it was possible to derive learnings and identify decisive success factors. Based on these, the campaign was redesigned. The final preparations for the start of campaign phase 1 are currently underway.
Public Relations Campaign “Prohibition of Violence in Education”
Official Name of Signatory
State of Carinthia (Austria)
Delegation
Europe
Website of the Signatory
Name of the person presenting the Good Practice
Mag. (FH) Raphael Schmid
Position/Job Title of person presenting the Good Practice
Head of sub-department
Aim of the Good Practice
- Raising awareness and providing information on the causes, forms, and consequences of violence against children and young people. - Creation and strengthening of a broad professional public, as well as the population, with regard to possible obligations to act, possibilities for action, contact points, and alternatives for action in the form of non-violent upbringing. - High presence of the topic in public life and discourse.
Target Group of the Good Practice
The entire population of Carinthia
Implementation period
Continuous processing
Consistency over time
The measure is a long-term, ongoing, formative (learning) process. A new, more intensive processing phase could be planned for 2023.
Evaluation of the Good Practice
From the learning experiences of the intensive campaign implementation in 2019/20 and the subsequent dosed continuation years 2021 and 2022, an external partner with expertise in the areas of advertising/PR/graphics was brought in by means of a strategic realignment. More in an extra document.
Key stakeholders and partnerships
Various actors in the field of interprofessional child protection in Carinthia; external advertising agency; provincial press service; media landscape; local administration and politics; representatives of the public.
Link for more information
Future Goal 1
Successful campaign implementation
Future Goal 2
High awareness of the campaign content among the general population.
Future Goal 3
High diversity of advertising channels and broad participation of different actors in campaign implementation.