Pink October Campaign

(V.D.04) Healthcare

Promotion of healthy habits and prevention of diseases, especially Breast Cancer, through various programs to encourage sports, healthy eating, psychological support, and professionals specialized in women’s health. In addition to a Pink October campaign, which mobilizes the entire city, with the participation of all Secretariats, Barueri carries out awareness activities throughout October, and strategic points in the city are illuminated with the color pink.

Official Name of Signatory

Barueri (Sao Paulo)

Delegation

Brazil

Website of the Signatory

Name of the person presenting the Good Practice

Luana Aparecida da Silva

Position/Job Title of person presenting the Good Practice

Partnerships and projects advisor at the Family Secretariat

Aim of the Good Practice

Promotion of healthy habits and prevention of diseases, especially Breast Cancer

Target Group of the Good Practice

Women

Annual Monitoring Report

2024

Implementation period

2013

Consistency over time

2013 untill today

Evaluation of the Good Practice

This Campaign mobilizes the entire city, with the participation of all Secretariats.

Key stakeholders and partnerships

Women and all Secretariats.

Link for more information